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Today we're joined by Cicero Hennemann, the Marketing Technology Lead for Western Europe at Reckitt Benckiser. Cicero shares his views on digital transformation, how the D2C (direct to consumer) model compares to the marketplace model and how data is generated through these types of online selling.
Sanjay Vadera (CEO of The Fragrance Shop) joins Sean Brown (CEO of Mercarto and Mercarto Enterprise Technologies) to discuss how his business coped going into lockdown, the services they offer to increase repeat purchases and where he sees the future of retail.
Stephen Johnson, UK Managing Director of Quooker, joins us today to talk us through how the business survived and thrived during COVID-19. We delve into how Quooker adjusted their selling strategy, what additional selling avenues they've looked into and how you can put the customer first even during a global pandemic.
Another eventful week in the world of ecommerce and retail. Check out our 3 minute update of everything that has gone on this week.
By the end of 2020, it is estimated that marketplaces will account for over 40% of the global online retail market. With the ability to enhance customer loyalty, increase average order values and boost trust it seems like integrating marketplace technology will be a logical move for many eCommerce businesses within the next 5 years.
The vast majority of retailers operate a multichannel approach, where they sell their products across more than one channel. However, the move to omnichannel has not been adopted by a high percentage of retailers just yet.
Today we have Steve Oliver from Music Magpie, thank you very much for joining us Steve. It would be great for you to take part in this new mini-series we’re doing which is interviewing different ecommerce business leaders about life during and after COVID-19 and how you are adapting and innovating in the world of ecommerce and marketplaces.
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